"How I Shot My Book to #1 on Amazon in 48 Hours
- On a $0 Ad Budget"

by Mark Joyner author of MindControlMarketing.com

On the same day Rudy Guiliani's new book, Leadership, was being plugged on CNN every 30 minutes, we used good old fashioned grass roots Internet marketing to send my book to #1 on Amazon - sending his to #2.  (Sorry Rudy!)

How did we do it?

1. We Chose a Controversial Title.

With a title like MindControlMarketing.com you can probably imagine we rubbed a few people the wrong way.

"Are you actually proud about your time in the military?  Soldiers kill people!"

"My father was a victim of U.S. mind control experiments - how dare you!"

"I found the pictures of Nazis in your book personally offensive!"

"Are you proposing that we actually use mind control on our prospects?!?!"

Ahhh. to be misunderstood.

I've never been afraid of controversy.  I actually thrive on it.  The way I see it, if I can shake people out of complacency and stimulate thought and action through controversy, that is a much better service to them than to make them "feel good" with rah-rah motivational hype.

However, if you want to take this route, you better be ready for the heat.

Many people love my style of combining controversial topics with marketing advice.  Some, however, aren't sophisticated enough to understand the metaphors, or are just plain angry people - and they make me their target of the day because I'm not "politically correct."

But, the important thing is, every bit of controversy in my book got people talking.

We used the controversial elements of the book in our marketing materials and during the 48 most critical hours of our campaign people were buzzing about it all over the net.

Some of the buzz was glowingly positive, some was negative.  But people were buzzing - and that's what's important.

"There's no such thing as bad press," P.T. Barnum once said.  I think that's true to a point.  Any buzz will increase your exposure and get you in front of more potential prospects. 

2. We Motivated the Promoters

We made sure that every promoter we contacted had an Amazon affiliate link they could use to earn commissions from the sale of the book.

Some folks with rather large lists wanted some cross-promotion.  If they warranted it, we gave it.

Do whatever it takes to motivate them.  They are helping you.  Don't ever forget that.

3. We Made it Easy for the Promoters

We gave them each ready-made announcements and ads they could use to promote the book.  All they had to do was plug our materials in and go.

4. We Motivated the Buyers

As our 2^nd volley, we offered people a free copy of some very powerful and expensive software if they purchased the book from Amazon and sent us their receipt.

Thousands took us up on this offer, and that's probably what shot us past Rudy.

5. We Had Everything Ready in Advance and Launched in Force

We made sure that all of the promoters were launching their campaigns at the same time on the same day.

Amazon updates its list every hour, so the more concentrated your sales, the more likely you are to have an impact on your rank.

6. We Had a Second Volley Ready to Go

Once we missed our goal the first 24 hours, we had another back up campaign ready to go for that "extra push."  And, boy, am I glad we did, because we really needed it going up against Rudy!

Anyway, this should prove to you that good "old-fashioned" Internet marketing can blow the doors off of even the biggest offline marketing campaigns if you really put your mind to it.

If you want the precise blow-by-blow details of our campaign, you can read my report How My Book Became an Amazon #1 Best-Seller in 48 Hours.  The report originally sold for normally $197. Through this site you'll be able to own it for only $47.

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Mark Joyner is the #1 best-selling author of MindControlMarketing.com and is responsible for some of the most successful Internet marketing campaigns in history. 

Copyright © 2002 Mark Joyner.